Reviews & Comparisons
See why professional teeth whitening is rated above drugstore alternatives. Favorably reviewed by The Wall Street Journal and trusted by thousands of customers since 2003.
The Wall Street Journal
Featured Review
On Professional Whitening (Custom Trays + Professional Gel)
“The best whitening system was the one administered by a dentist. Pricey but effective. By far the costliest of the methods we used, but it did give the best results.”
Our take: This is the exact same procedure and product we offer at 1/3 the cost. Custom-fitted mouthpieces with professional-strength gel deliver the best results, and you do not need to pay dentist prices for the identical system.
On Crest Whitestrips
“The Whitestrips caused sharp pain in our teeth a few times, like what you get when you bite into freezing ice cream. You’re supposed to be able to wear two strips simultaneously, but that opened the drool floodgates and the strips simply fell off. After three weeks we had a slight ‘half shade’ improvement in whiteness, a measurable change but not one that a casual observer might notice.”
Customer feedback: Our customers have reported difficulty keeping strips in place, uneven whitening, and significantly slower results compared to our professional system.
On Colgate Simply White
“Colgate Simply White came in a bottle that looks like white-out. The twist-off cap is an itty-bitty brush for applying gel twice a day. The hard part was keeping your mouth open for 30 seconds while the goop dries.”
Customer feedback: Customers have struggled keeping saliva and lips away from teeth while the solution dries. It does not whiten evenly and takes significantly longer to see results. The guarantee only promises “whiter teeth” without specifying how much whiter.
How We Compare
See how professional teeth whitening with custom mouthpieces compares to popular drugstore options.
| Feature | BriteWhite | Crest Whitestrips | Colgate Simply White |
|---|---|---|---|
| Whitening Strength | 15–22% Carbamide Peroxide | 10% Hydrogen Peroxide | 5.9% Hydrogen Peroxide |
| Custom Fit | |||
| Lab-Made Mouthpieces | |||
| Shades Whiter | 8–10 shades | 3–5 shades | 1–2 shades |
| Dentist-Grade Formula | |||
| Money Back Guarantee | |||
| Price | $99.95 | $35–$50 | $15–$20 |
| vs. Dentist ($300–$500) | Identical results | Lower grade | Lower grade |
Why Professional Grade Matters
Stronger Concentration
Over-the-counter whitening products typically contain 3–10% hydrogen peroxide. Professional products use 15–22% Carbamide Peroxide, which breaks down to release a higher effective concentration over a sustained period. This means deeper penetration and more thorough whitening.
Custom Fit Advantage
Strips and boil-and-bite trays cannot provide full coverage of every tooth surface. Custom lab-made mouthpieces fit your teeth precisely, ensuring the whitening gel contacts every surface evenly. This eliminates the uneven whitening and missed spots common with drugstore products.
Less Sensitivity
Custom mouthpieces keep the whitening gel on your teeth and off your gums. Generic strips and trays often allow gel to leak onto gum tissue, causing irritation and increased sensitivity. A proper fit means a more comfortable whitening experience.
Lasting Results
Professional whitening penetrates more deeply into the tooth structure, producing results that last longer than surface-level drugstore treatments. With proper maintenance, your brighter smile can last for years before touch-up treatments are needed.
Dentist vs. BriteWhite vs. Store-Bought
A detailed comparison of the three ways to whiten your teeth: at the dentist, through Professional Teeth Whitening, and with store-bought products.
| Category | Dentist Office | BriteWhite | Store-Bought |
|---|---|---|---|
| Whitening Gel | Professional strength, 10–20% Carbamide Peroxide | Same professional strength, 15–22% Carbamide Peroxide | Not professional strength; takes more gel and longer time |
| Mouthpieces | Professional materials, custom fit, snug to teeth | Same professional materials, custom fit, snug to teeth | Strips or boil-and-bite; leaves gaps, uneven whitening |
| Procedure | Impressions taken at office, lab-made trays, professional gel | Identical procedure; impressions taken at home instead | One-size-fits-all strips or trays; no custom fabrication |
| Price | $300–$500 | $99.95 | $15–$50 |
| Results | 8–10 shades in 5–10 days | 8–10 shades in 5–10 days | 1–5 shades over several weeks |
| Guarantee | Varies by office | 100% money back — 8 shades or whiter | Vague promises; no shade guarantee |
Experience the Professional Difference
Get dentist-grade results at home. 100% money back guarantee if your teeth do not whiten 8 shades or more.
Order Now — $99.95